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European Journal of Communication
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New Challenges for European Multimedia Policy

A German Perspective

Wolfgang Hoffmann-Riem

In order to ensure a certain quality of communicative achievements on behalf of the development of individuals and societies, media regulation will still be indispensable in the age of multimedia. The main question is not how to justify regulation but rather how to design it adequately. It will be a challenge to hold on to normative premises of political liberalism, of societal emancipation and of protection against manipulation as well as to stimulate the potential of differing values, information and ideas in Europe. The most promising form is regulation which concentrates on regulating structures which help improve the effectiveness of access at different levels and to different uses (especially fairness of communication, distribution and reception).

Key Words: fairness of access • media responsibility • multimedia regulation • universal service

European Journal of Communication, Vol. 11, No. 3, 327-346 (1996)
DOI: 10.1177/0267323196011003003
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