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European Journal of Communication
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Research Note: The Effects of Live Television Reporting on Recall and Appreciation of Political News

Roland Snoeijer

Amsterdam School of Communications Research ASCoR, University of Amsterdam, Kloverniersburgwal 48, 1012 CX Amsterdam, The Netherlands

Claes H. de Vreese

Amsterdam School of Communications Research ASCoR, University of Amsterdam, Kloverniersburgwal 48, 1012 CX Amsterdam, The Netherlands, devreese{at}pscw.uva.nl

Holli A. Semetko

Amsterdam School of Communications Research ASCoR, University of Amsterdam, Kloverniersburgwal 48, 1012 CX Amsterdam, The Netherlands

This study investigates the effects of live and non-live reporting on recall and appreciation of political television news. A sample of 161 randomly selected adults participated in an experiment testing the effects of format difference (a live cross-talk between reporters vs a canned field report). Using an authentic experimental news bulletin produced in cooperation with the national Dutch public broadcaster, NOS, the findings did not support the hypothesis that the live cross-talk format enhances recall or appreciation. In fact, the results showed that the non-live field report format resulted in greater recall. These findings challenge the common newsroom assumption about the attractiveness of live reporting and have practical policy implications for both news practitioners and actors in the political arena.

Key Words: journalism • live reporting • news appreciation • understanding • recall • television news

European Journal of Communication, Vol. 17, No. 1, 85-101 (2002)
DOI: 10.1177/0267323102017001608
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