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European Journal of Communication
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Between Risk and Opportunity

News Framing and its Effects on Public Support for EU Enlargement

Andreas R.T. Schuck

Claes H. de Vreese

The Amsterdam School of Communications Research ASCoR at the Department of Communication, University of Amsterdam, Kloveniersburgwal 48, 1012 CX Amsterdam, The Netherlands a.r.t.schuck{at}uva.nl

This multi-methodological study examined the news framing of the 2004 European Union enlargement in terms of risk and opportunity and the effect both frames had on public support for the enlargement. A content analysis showed that EU enlargement was portrayed as a controversial issue, but with an overall balanced tone of coverage. Risk and opportunity framing played an equally prominent role in the news. An experiment examined the impact of both frames on support for EU enlargement. Participants in the opportunity frame condition showed significantly higher levels of support compared to participants in the risk condition. This framing effect was moderated by political knowledge. Individuals with low levels of political knowledge were more affected by the news frames and more susceptible to risk framing.

Key Words: EU enlargement • framing effects • moderators of framing effects • news framing • risk and opportunity framing

European Journal of Communication, Vol. 21, No. 1, 5-32 (2006)
DOI: 10.1177/0267323106060987
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