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European Journal of Communication
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News

The Use of Narrative Structures in Television News

An Experiment in Innovative Forms of Journalistic Presentation

Marcel Machill

University of Leipzig, Burgstr. 21, 04109 Leipzig, Germany, machill{at}uni-leipzig.de

Sebastian Köhler

Training Editorial Office for Television at the University of Leipzig, Burgstr. 21, 04109 Leipzig, Germany, sebkoe{at}uni-leipzig.de

Markus Waldhauser

Deutschlandradio (Deutschlandfunk/Deutschlandradio Kultur), Leostr. 13, 50823 Köln, Germany, markus{at}waldhauser-online.de

The content of TV news is often not retained or understood by the audience. This article discusses a concept for increasing retention and comprehension levels relating to TV news. Results of an experimental reception analysis with 215 participants show that retention and comprehension can be improved by employing a narrative device to present TV news. Adopting a narrative form for TV news also gives a clearer distance and perspective to the news content, which has advantages for social communication.

Key Words: comprehension and retention of TV news • dramaturgy • plot and story • experimental studies • narrativity • television news

European Journal of Communication, Vol. 22, No. 2, 185-205 (2007)
DOI: 10.1177/0267323107076769


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