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The Use of Narrative Structures in Television NewsAn Experiment in Innovative Forms of Journalistic PresentationUniversity of Leipzig, Burgstr. 21, 04109 Leipzig, Germany, machill{at}uni-leipzig.de
Training Editorial Office for Television at the University of Leipzig, Burgstr. 21, 04109 Leipzig, Germany, sebkoe{at}uni-leipzig.de
Deutschlandradio (Deutschlandfunk/Deutschlandradio Kultur), Leostr. 13, 50823 Köln, Germany, markus{at}waldhauser-online.de The content of TV news is often not retained or understood by the audience. This article discusses a concept for increasing retention and comprehension levels relating to TV news. Results of an experimental reception analysis with 215 participants show that retention and comprehension can be improved by employing a narrative device to present TV news. Adopting a narrative form for TV news also gives a clearer distance and perspective to the news content, which has advantages for social communication.
Key Words: comprehension and retention of TV news dramaturgy plot and story experimental studies narrativity television news
European Journal of Communication, Vol. 22, No. 2,
185-205 (2007) |
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