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Research Note: Reciprocal Effects of Negative Press Reports

University of Mainz, Institut für Publizistik, Colonel-Kleinmann-Weg 2, 55099 Mainz, Germany, kepplinger{at}uni-mainz.de

Sonja Glaab

Harvard University, 472 Broadway 3, Cambridge, MA 02138, USA, glaab{at}fas.harvard.edu

A B S T R A C T The influence of negative press reports on their subjects was determined by means of a questionnaire answered by 91 persons who had complained about such reports to the Deutsche Presserat (German Press Council). The findings show that negative press reports have long-lasting emotional and social consequences, as perceived by the subjects. Plausible interactions exist between these consequences. There is a theoretical basis for attributing both types of consequences to certain characteristics of the reports.

Key Words: cognitions and emotions • perceived social consequences • reciprocal effects

European Journal of Communication, Vol. 22, No. 3, 337-354 (2007)
DOI: 10.1177/0267323107079685


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