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Broadcasting Indigenous Voices

Sami Minority Media Production

Department of Languages, University of Jyväskylä, PO Box 35, FIN-40014, University of Jyväskylä, Finland, sari.pietikainen{at}campus.jyu.fi

Ethnic minority media embody much of the multiculturalist, multilingual and transnational changes in the media landscape and in the wider societal frame as well. Often minority media aim at providing relevant information, but also alternative publicity and empowering experiences in regard to their own identity, language and culture. Through an analysis of journalists' interviews and ethnographic data, this article examines how these tendencies, possibilities and limitations are played out in the indigenous Sami media. The findings suggest that the Sami journalists have managed to provide an alternative public space and contribute to linguistic revitalization. Yet, working within translocal journalistic practices and addressing multicultural and multilingual audiences remains a challenge.

Key Words: indigenous Sami • journalistic practices • minority media • news production

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