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Reminiscing Television

Media Ethnography, Oral History and Finnish Third Generation Media History

Economic and Social History at the University of Helsinki (Helsingin yliopiston ylioppilaskunta - HYY), Leppäsuonkatu 11, 00100 Helsinki, Finland, jukka.kortti{at}helsinki.fi

Tuuli Anna Mähönen

Department of Social Psychology at the University of Helsinki

This article presents and discusses the methodological issues arising in a project on the advent, diffusion and integration of Finnish television over its 50-year history. The study uses oral history, in the form of written reminiscences, to explore the changing role of television in the life of Finns. This social historical study combines methods of ethnographic television audience studies and oral history studies. This kind of approach is rarely used in media ethnography. It raises questions around themes such as the importance of context, the nature of narratives and coding methods. This article also summarizes how the project's data and methodology have served to produce a third generation media history study.

Key Words: audience studies • media ethnography • media history • methodology • television history

European Journal of Communication, Vol. 24, No. 1, 49-67 (2009)
DOI: 10.1177/0267323108098946


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