Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
European Journal of Communication
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Erjavec, K.
Right arrow Articles by Poler Kovacic, M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

A Discursive Approach to Genre

Mobi News

Karmen Erjavec

Faculty of Social Sciences, University of Ljubljana, karmen.erjavec{at}fdv.uni-lj.si

Melita Poler Kovacic

Faculty of Social Sciences, University of Ljubljana, Kardeljeva ploscad 5, 1000 Ljubljana, Slovenia, melita.poler-kovacic{at}fdv.uni-lj.si

{blacksquare} This article argues that genres are discursive categories that move beyond the boundaries of media texts and operate within industry, audience and social practices as well. It demonstrates the usefulness of an expanded genre analysis. The genre chain of mobi news, which relies on the use of mobile telephone cameras and is a popular genre in Slovenian and Balkan media, is explored by combining text analysis with an analysis of discourse practice and social practice. Mobi news items are produced as a denunciatory participatory practice in which audience participation is managed by the production team: journalists define the content and the structure of the news while the audience's activity is reduced to spying and denunciating. {blacksquare}

Key Words: critical discourse analysis • genre analysis • new media • Slovenia • tabloid television

European Journal of Communication, Vol. 24, No. 2, 147-164 (2009)
DOI: 10.1177/0267323108101829
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?