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European Journal of Communication
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A Discursive Approach to Genre

Mobi News

Karmen Erjavec

Faculty of Social Sciences, University of Ljubljana, karmen.erjavec{at}fdv.uni-lj.si

Melita Poler Kovacic

Faculty of Social Sciences, University of Ljubljana, Kardeljeva ploscad 5, 1000 Ljubljana, Slovenia, melita.poler-kovacic{at}fdv.uni-lj.si

{blacksquare} This article argues that genres are discursive categories that move beyond the boundaries of media texts and operate within industry, audience and social practices as well. It demonstrates the usefulness of an expanded genre analysis. The genre chain of mobi news, which relies on the use of mobile telephone cameras and is a popular genre in Slovenian and Balkan media, is explored by combining text analysis with an analysis of discourse practice and social practice. Mobi news items are produced as a denunciatory participatory practice in which audience participation is managed by the production team: journalists define the content and the structure of the news while the audience's activity is reduced to spying and denunciating. {blacksquare}

Key Words: critical discourse analysis • genre analysis • new media • Slovenia • tabloid television

European Journal of Communication, Vol. 24, No. 2, 147-164 (2009)
DOI: 10.1177/0267323108101829
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