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European Journal of Communication
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Beauty and the Beast

Bodies Politic and Political Representation in the 2007 French Presidential Election Campaign

Marlène Coulomb-Gully

University of Toulouse 2, Le Mirail, 5 allées Antonio Machado, Toulouse Cedex 1, F-31058, France, marlene.coulomb{at}univ-tlse2.fr

{blacksquare} Though fundamental in the process of political representation, the phenomenon of incarnation is little studied. Incarnation is an ephemeral concept, resistant to formalization, for which the present article wishes to propose a first approach, by formulating the hypothesis that the politicians' actual bodies are at the heart of the operation. Based on a press and televisual corpus, the article focuses on the French presidential campaign of 2007, and analyses the two main protagonists Nicolas Sarkozy and Ségolène Royal. Starting from their physical dimension, it shows how the body becomes a vector of a sociological message and highlights the manipulation of gender during this latest campaign. {blacksquare}

Key Words: body • ethos • gender • media • political incarnation • political representation

European Journal of Communication, Vol. 24, No. 2, 203-218 (2009)
DOI: 10.1177/0267323108101832
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