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European Journal of Communication
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Everyone Needs Idols

Reality Television and Transformations in Media Structure, Production and Output

Yngvar Kjus

Faculty of Television Production and Film Studies, Lillehammer University College, 2626 Lillehammer, Norway, yngvar.kjus{at}gmail.com

{blacksquare} The rise of digital media has generally been accompanied by audience fragmentation, but the trend of reality-TV has helped television enterprises around the world retain their audience’s attention. One obvious reason for this is reality-TV’s increased social interaction with the audience. Also important, however, are the rapidly evolving interactions between media sectors, companies and departments on the production side of reality-TV. This article studies these interactions, demonstrating that the reality TV phenomenon in fact does not promote the status quo in commercial television but gradually reinvents its value chains in digital environments. Spectacular events and live content are more essential than ever for extending audience reach and developing new revenues. The article relates their production to developments in television tabloidization and commodification through a case analysis of the production of Idols in Norway. {blacksquare}

Key Words: commodification • digital value chains • live events • production networks • reality-TV

European Journal of Communication, Vol. 24, No. 3, 287-304 (2009)
DOI: 10.1177/0267323109336758
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