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European Journal of Communication
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Mass Communication Tapping into Participatory Culture

Exploring Strictly Come Dancing and Britain’s Got Talent

Gunn Sara Enli

University of Oslo, Norway, gunn.enli{at}media.uio.no

{blacksquare} Exploring the vote-in formats Strictly Come Dancing and Britain’s Got Talent, this article examines how mass communication is changing as a result of audience involvement via digital platforms. The central argument is that feedback opportunities provided by new technology represents new ways of connecting with the audience, and thus new challenges for the TV industry. {blacksquare}

Key Words: authenticity • Fan culture • ordinariness • participation • vote-in formats

European Journal of Communication, Vol. 24, No. 4, 481-493 (2009)
DOI: 10.1177/0267323109345609
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