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European Journal of Communication
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Satellite Television and Media Research

Sissel Lund

This article examines the new competitive setting caused by satellite television and its impact upon traditional public service broadcasting. The internationalization of broadcasting calls for a clarification of the role to be played by national broadcasters. This implies that there now is a demand for more theoretical and philosophical media research. Broadcasting researchers, however, are under heavy pressure from the measurement industry which is introducing expensive methods that draw attention even further towards empirical research.

European Journal of Communication, Vol. 3, No. 3, 345-353 (1988)
DOI: 10.1177/0267323188003003006
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