Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
European Journal of Communication
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Hügel, R.
Right arrow Articles by Weiss, H.-J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Structural Equation Models for the Analysis of the Agenda-Setting Process

Rolf Hügel

Werner Degenhardt

Hans-Jürgen Weiss

Agenda setting is the most prominent concept in the analysis of media effects in election campaigns. In a secondary analysis, contingent conditions of political agenda setting (need for orientation, interpersonal communication, issue-specific sensitivity) were tested against direct exposure and content effects of newspapers and television. The results of a series of structural equation models consistently support the audience effects model of agenda setting. Media agenda setting in an election campaign was primarily restricted by media characteristics. For an `obtrusive' issue (social security), no media effect was found. Instead, issue sensitivity is a strong (indeed the only) predictor of awareness of this issue. For an `unobtrusive' issue (foreign affairs), media agenda setting is shaped by interpersonal political communication. Newspaper agenda setting is dependent upon a high degree, television agenda setting upon a low degree, of interpersonal communication about politics.

European Journal of Communication, Vol. 4, No. 2, 191-210 (1989)
DOI: 10.1177/0267323189004002005
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Int J Public Opin ResHome page
I. Huck, O. Quiring, and H.-B. Brosius
Perceptual Phenomena in the Agenda Setting Process
Int. J. Public Opin. Res., June 1, 2009; 21(2): 139 - 164.
[Abstract] [Full Text] [PDF]

Home page
 Int J Public Opin ResHome page
J. Matthes
The Need for Orientation Towards News Media: Revising and Validating a Classic Concept
Int. J. Public Opin. Res., December 1, 2006; 18(4): 422 - 444.
[Abstract] [Full Text] [PDF]

Home page
 Int J Public Opin ResHome page
Y. J. Son and D. H. Weaver
Another Look at What Moves Public Opinion: Media Agenda Setting and Polls in the 2000 U.S. Election
Int. J. Public Opin. Res., June 1, 2006; 18(2): 174 - 197.
[Abstract] [Full Text] [PDF]

Home page
 The Harvard International Journal of Press/PoliticsHome page
S. N. Soroka
Media, Public Opinion, and Foreign Policy
International Journal of Press/Politics, January 1, 2003; 8(1): 27 - 48.
[Abstract] [PDF]

Home page
 GazetteHome page
A. S. Al-Haqeel and S. R. Melkote
International agenda-setting effects of Saudi Arabian media: A case study
International Communication Gazette, January 1, 1996; 55(1): 17 - 37.
[Abstract] [PDF]