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Culture and Communication: Towards an Ethnographic Critique of Media Consumption in the Transnational Media System

The irresistible march of transnational media has given rise to widely experienced problems concerning cultural autonomy and identity. The research tradition of `cultural studies' offers a very appropriate and distinctive way of analysing these questions, especially by means of a critical ethnography of reception. The tendency in some recent reception research to celebrate `the popular' as a source of resistance to `the hegemonic' is criticized.

European Journal of Communication, Vol. 5, No. 2, 239-260 (1990)
DOI: 10.1177/0267323190005002006


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